What to get your Mum for her birthday…

... when you'll be away because you prioritise questionably. Step one: Use your Dad to soften the blow. Ask him how mad/disappointed she'll be if you're out of town. Make sure you name drop a girl they like. As much as he'll respond with his own unstated disappointment, it will help ease the pain. He… Continue reading What to get your Mum for her birthday…

How To Save High Quality Instagram UGC

Do you run UGC campaigns and find yourself using software that's now two years obsolete┬ábecause it still saves down in 640 x 640? (Sorry, Iconosquare) Now you don't have to. You're welcome. I've also found that you'll get better engagement. Whether this is because Instagram weights higher resolutions more strongly or because users are just… Continue reading How To Save High Quality Instagram UGC

A Case Study in Reverse Advertising

Not An Ad, a Schweppes reverse ad. Read the brief document here. We did end up shooting in Roma Street Parklands, for which we should have had a permit, but the guy who fell asleep in the sun was a way bigger priority for the security guard. Sam Bowden filled in for Corey Kropp, who… Continue reading A Case Study in Reverse Advertising