How To Save High Quality Instagram UGC

Do you run UGC campaigns and find yourself using software that’s now two years obsolete because it still saves down in 640 x 640? (Sorry, Iconosquare)

Now you don’t have to. You’re welcome.

I’ve also found that you’ll get better engagement. Whether this is because Instagram weights higher resolutions more strongly or because users are just more willing to engage with higher quality images is unclear.

  1. Find a sweet image. This bit’s easy.
  2. Make sure you have permissions. Visit Brisbane uses a specially-created hashtag to assume permission but you might have to reach out to photographers and influencers and ask/pay.Step1.png
  3. Right click > view page source. On a Windows, CTRL + U is also a shortcut for this. Step2.png
  4. SCARY CODE. Step3.png
  5. Just kidding, it’s not that scary. Besides, we’re only after one line. Search (CTRL/CMD+F) for og:image and you’ll find a URL just to the right. Bingo. Highlight that.Step4.png
  6. Copy then paste that URL into the address bar. There’s no image here because you know how to do that. Hit enter.Step5.png
  7. Bam. The og:image. Step6.png
  8. Save down, stick in appropriate folders, and go forth and kill it on social.

Just note that these .jpegs aren’t editable in Photoshop. You’ll have an issue parsing the data, so if you want to make edits maybe splash some cash. Pay it forward yo.

You can follow Visit Brisbane here, me here, and find more about Manesz here. Original photo credit to ethanrohloffaerial.

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