How To Save High Quality Instagram UGC

Do you run UGC campaigns and find yourself using software that’s now two years obsolete because it still saves down in 640 x 640? (Sorry, Iconosquare)

Now you don’t have to. You’re welcome.

I’ve also found – anecdotally and without peer review because no one else in the office will try it but come on – that you’ll get better engagement. Whether this is because Instagram weights higher resolutions more strongly or because users are just more willing to engage with higher quality images is uncertain.

For a super recent case study, check out this Visit Brisbane post vs this Queensland post.

  1. Find a sweet image. This bit’s easy.
  2. Make sure you have permissions. Visit Brisbane uses a specially-created hashtag to assume permission but you might have to reach out to photographers and influencers and ask/pay.Step1.png
  3. Right click > view page source. On a Windows, CTRL + U is also a shortcut for this. Step2.png
  4. SCARY CODE. Step3.png
  5. Just kidding, it’s not that scary. Besides, we’re only after one line. Search (CTRL/CMD+F) for og:image and you’ll find a URL just to the right. Bingo. Highlight that.Step4.png
  6. Copy then paste that URL into the address bar. There’s no image here because you know how to do that. Hit enter. You’ll see the below image, because I understand the power of images in SEO. Step5.png
  7. Bam. The og:image. Step6.png
  8. Save down, stick in appropriate folders, follow your clearly arbitrary filing system that’s been there longer than you have. Personally, I think Downloads folders should be the biggest folders on any computer.
  9. (Be better organised than me)
  10. Go forth and kill it on social 🙏🏻

Just note that these .jpegs aren’t editable in Photoshop. You’ll have an issue parsing the data, so if you want to make edits maybe splash some cash. Pay it forward yo.

You can follow Visit Brisbane here, me here, and go and harass Adelaide here. Original photo credit to ethanrohloffaerial.

4 thoughts on “How To Save High Quality Instagram UGC”

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