How To Become Prime Minister

With the Prime Ministership nearly being toppled after a leadership challenge for the fifth term in a row, the Australian people are asking themselves why they can't just assume the office of the Prime Minister themselves? Turns out, you can. Just follow these simple steps.

5 Ways To Avoid Saying ‘Content’ When You Mean Literally Anything Else

Content has become a widespread term used by everyone who's not really sure exactly what they're going to be asked to make next. It's pretty easy to find a lot of confidence in the vague umbrella of the term but, really, you can only make what you can make. Writing 50, 000 articles isn't suddenly… Continue reading 5 Ways To Avoid Saying ‘Content’ When You Mean Literally Anything Else

A Guide to Solo Movie Dates

RED isn't making 8K cameras because your Galaxy S8 really, can, like, handle it, dude. Kick back in the dark, keep your feet off the seats and hold your own hand in the scary bits for a change. Get there early There's a whole thing about how trailers take too much time so you should… Continue reading A Guide to Solo Movie Dates

What to get your Mum for her birthday…

... when you'll be away because you prioritise questionably. Step one: Use your Dad to soften the blow. Ask him how mad/disappointed she'll be if you're out of town. Make sure you name drop a girl they like. As much as he'll respond with his own unstated disappointment, it will help ease the pain. He… Continue reading What to get your Mum for her birthday…

How To Save High Quality Instagram UGC

Do you run UGC campaigns and find yourself using software that's now two years obsolete┬ábecause it still saves down in 640 x 640? (Sorry, Iconosquare) Now you don't have to. You're welcome. I've also found that you'll get better engagement. Whether this is because Instagram weights higher resolutions more strongly or because users are just… Continue reading How To Save High Quality Instagram UGC

A Case Study in Reverse Advertising

Not An Ad, a Schweppes reverse ad. Read the brief document here. We did end up shooting in Roma Street Parklands, for which we should have had a permit, but the guy who fell asleep in the sun was a way bigger priority for the security guard. Sam Bowden filled in for Corey Kropp, who… Continue reading A Case Study in Reverse Advertising