A Case Study in Reverse Advertising

Life With Zest.pngNot An Ad, a Schweppes reverse ad.

Read the brief document here. We did end up shooting in Roma Street Parklands, for which we should have had a permit, but the guy who fell asleep in the sun was a way bigger priority for the security guard. Sam Bowden filled in for Corey Kropp, who couldn’t make the shoot because he was looking for a new job.

Find the campaign spend report on Google Sheets here. (Long live the cloud)
NotAnAd.png

The most disappointing part of the whole campaign is that the bottle of lemonade featured so bravely in the thumbnail, after hours of shaking and tossing and upsetting, was still schweppervescent.